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Finnish imports since 2007
Nice-Trading Oy is a wholesale and distribution company, established in 2007, whose range consists mainly of sports and leisure products.
Nice-Trading Oy is a Finnish family-owned company founded in 2007, specializing in the import and distribution of high-quality consumer products. With over 15 years of experience in the industry, we are a trusted and respected partner for brand owners and retailers alike in Finland and across the Nordic countries.
Our operations are built on a deep understanding of both products and markets. We know every brand we represent inside and out – whether it's sports equipment, streetwear, technical innovations, or lifestyle products. This expertise allows us to offer our clients precise product support, customer-driven solutions, and efficient service throughout the entire supply chain.
We are proud to serve as the official importer and distributor for several internationally recognized brands, including Sher-Wood Hockey, Rip Curl, BioSteel, DUER, Nutcase, Fidlock, Cwench Hydration and '47 Brand. We focus on building long-term relationships between brands and retailers, bringing to market products that combine functionality, quality, and style.
We serve the sports, leisure, and retail sectors, offering comprehensive support from product selection to logistics and sales promotion. With us, you get not only the products, but also a knowledgeable partner behind them.
Nice-Trading operates from two locations: Raisio and Helsinki. We are known for our agility, personalized service, and for delivering on our promises.
Welcome to explore our business and the brands we represent!